Already some time ago I attended BroadSoft Connections 2009.
This event was focused on users of the BroadSoft BroadWorks platform, service providers from around the globe.
The Sunday afternoon activities were focused on CxO level attendees, in other words adrenalin not welcome.
I therefore choose to go on a rafting trip. Unfortunately the water was almost still, but we managed to see some wild horses.
Back to the show… The main buzz was around applications and video. The Solution Showcase exhibition area was packed with people every moment it was open and there were plenty of innovative applications and mash-ups on display.
The BroadSoft Xtended program showed that even large service providers can offer innovative services focused on several verticals deploying ready to use applications from a broad developer community.
Regarding video, a number of IP phone vendors presented their video phones. Jon Arnold’s blog post covers this topic nicely. Definitely for the consumer market it is a very cool idea, be able to connect with your relatives and share your smiles or worries.
I personally liked the presented OpenPeak devices and I can imagine having those devices at home next to the kitchen table or in the hall, but for business customers I believe there is something missing namely a large screen and I mean really large, not a 7″ touch screen LCD, but something like your desktop 24″ widescreen LCD.
How many of computer displays have two digital inputs nowadays, 99%? If so, why not to connect your video phone and leverage the screen you already have at your desk? Switching between your PC and your phone is as easy as pressing a button.
Isn’t that something which could then make sense for business customers as well? Desktop tele-presence solution in a phone… There are HD video and audio codec’s available so, let’s try to think beyond “The phone” and offer services and experiences not limited to the small fancy screen, but use its larger ‘sister’ next to it.
I spoke with a lot of my friends and nobody wants to see stock exchange graphs on the 7″ screen on their phone if they have 20+” display right in front of them.
I hope some IP phone manufacturer sees this opportunity and on the market soon appears some device which will combine regular IP phone experience with existing LCDs and offer true value-add for business customers.