Really !
I just read a great post on b2bm.biz on how to find out if Social Media Marketing is something for your business and am happy to find my own thoughts confirmed and to know that ZOOM’s recent 2.0 (sigh..) marketing efforts do make sense.
I was happy to be able to answer “yes” to these three questions:
1. Do you have something to say?
Yes, looking at the history of ZOOM and the people running our Product, Support and Tech we can safely say that we know the ins- and outs of IP telephony and especially in the field of IP recording I don’t think there are a lot of people or companies out there that know the possibilities and maybe more important the impossibilities of the existing technology, standards and the platforms used, as they do.
Currently we are applying this knowledge at our customer sites, where our engineers are often establishing complex configurations (although our own products are easy to install).
I truly believe this knowledge could serve a bigger goal and deserves a larger audience. I’d like to see ZOOM becoming a ‘thought leader’ in its field.
2. Do you have a way to say it?
Yes, we are all busy but our people are passionate about what they are doing and by offering them a low barrier public platform to share their knowledge, they will able to extend their reach and even have their ‘moment of fame’ when helping someone out there.
The tech/telco industry (especially ours) is no longer satisfied with a marketing / sales message but is interested in hearing about real solutions to real problems, and that’s exactly what we think we’re good at.
3. Do you have a place to say it in?
Yes and although I realize that we are at the (late) start of a new marketing approach, we do have the tools in place and we’ve started our first attempts on youtube, twitter and facebook. And of course also this blog is the result of our new marketing approach.
In addition we have become active on new platforms such as the Cisco Partner Central Community and I’ll be attending the Cisco Partner Velocity Event in Paris in November to learn more on what channels and marketing methods work best specifically in our industry. A lot happening, I’d say.
So it’s yes,yes,yes for us, but what about your business? I’d be interested to hear.
